With Magic Masala you can have authentic fresh flavours of home cooking in minimal time and fuss free.
Zebby’s Magic Masala already had a logo in place, but they were in search of an exhilarating and dynamic packaging design for their product.
The primary goal was to infuse the curry packaging design with cultural elements, while also ensuring it stood out with vibrant visuals and easy recognition when displayed on store shelves.
The inspiration behind the Zebby’s packaging and website project was a fusion of Indian cultural colours and Pakistani shapes.
The main objective was to craft a dominant, colourful element that could seamlessly be incorporated into both the packaging design and serve as a central focal point on the website. This led us to create the captivating Mandala Illustration, which eventually became the iconic representation of Zebby’s Magic Masala. The Mandala Illustration, with its intricate and harmonious design, perfectly embodies the essence of the brand, showcasing the vibrant blend of Indian and Pakistani influences that sets Zebby’s Magic Masala apart.
