Mirinda has undergone a major makeover catered specifically for the Gen-Z audience, led by creative agency Buck and brand design agency Bulletproof. This refreshed look prominently features a sharp and expressive ‘M’ at the centre of its packaging, which aligns with the preferences of the younger generation.

In the ever-evolving soft drink industry, both PepsiCo and The Coca-Cola Company have engaged in a sort of graphic design competition, frequently launching total redesigns of their subsidiaries. This trend has resulted in numerous soft drink rebrands, including popular brands like Fanta, Lilt, 7Up, Minute Maid, and Pepsi.

For Mirinda’s rebrand, the logo has been updated with a brighter green hue, sharper corners, and cleaner lines. The bold ‘M’ takes a prominent position on the new cans, capturing attention with its vibrant appeal. Additionally, the rebrand extends to the extensive work on the colours of Mirinda, with each of the brand’s 50 flavours now having its own unique colour palette and contrasting colour ways. Complementing this, illustrations have been crafted, showcasing the various flavours through a series of swirling sphere forms, each boasting its own distinct pattern.